General Information
§ 1 Information about the collection of personal data
- In the following, we inform you about the collection of personal data when using our website. Personal data is any data that can be used to identify you personally, such as your name, address, email address, and user behavior.
- Responsible party pursuant to Article 4 No. 7 EU General Data Protection Regulation (GDPR) is Martin Pursche, Zwickauer Straße 140, 01187 Dresden, info@markenbuero.eu
- When you contact us via email or a contact form, the data you provide (your email address, possibly your name and phone number) will be stored by us to answer your questions. We will delete the data collected in this context after storage is no longer necessary, or restrict processing if legal retention obligations exist.
- If we need to rely on commissioned service providers for individual functions of our offer or if we want to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also state the defined criteria for the storage duration.
Rights of the Data Subject
§ 2 Your Rights
- You have the following rights regarding your personal data:
- Right to access,
- Right to rectification or erasure,
- Right to restriction of processing,
- Right to object to processing,
- Right to data portability.
- You also have the right to lodge a complaint with a data protection authority about our processing of your personal data.
Visiting the Site
§ 3 Collection of personal data when visiting our website
- When using the website for purely informational purposes, meaning you do not register or provide us with any other information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (legal basis is Art. 6 (1) (f) GDPR):
- IP Address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- Amount of data transferred each time
- Website from which the request originates
- Browser – Operating system and its interface
- Language and version of the browser software
- In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk and assigned to the browser you are using and through which certain information flows to the body that sets the cookie (in this case us). Cookies cannot execute programs or transfer viruses to your computer. They are used to make the website more user-friendly and effective overall.
- Use of Cookies
- This website uses the following types of cookies, the scope and functionality of which are explained below:
- Transient cookies (see b)
- Persistent cookies (see c).
- Transient cookies are automatically deleted when you close your browser. This includes session cookies in particular. These store a so-called session ID, which allows different requests from your browser to be assigned to the same session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.
- Persistent cookies are automatically deleted after a predetermined period, which may vary depending on the cookie. You can delete cookies at any time in your browser's security settings.
- You can configure your browser settings according to your preferences and, for example, reject the acceptance of third-party cookies or all cookies. We point out that in this case you may not be able to use all the functions of this website.
Web-Tracking Google Analytics
§ 4 Use of Google Analytics
- This website uses Google Analytics, a web analysis service of Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.
- The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
- You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de..
- This website uses Google Analytics with the "_anonymizeIp()" extension. This shortens IP addresses before further processing, making it impossible to identify individuals. If any personal data is collected about you, it is immediately excluded and the personal data is deleted promptly.
- We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR.
- Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Terms of Service:
http://www.google.com/analytics/terms/de.html, Privacy Overview: http://www.google.com/intl/de/analytics/learn/privacy.html,
and the Privacy Policy:
http://www.google.de/intl/de/policies/privacy.
Google Maps
§ 5 Google Maps Integration
- On this website, we use the service of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.
- By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration is transmitted. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
- Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the provider's privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.